Stunts

By Clayton Jones

Priscilla Queen of the desert has been translated to a stage show platform. The Australia cult classic depicting three grown men dressed in drag, was an overnight success and has gone into Australian film history. The Regent Theatre in Melbourne is hosting the on-stage bonanza which boasts a cast full of Aussie icons. Michael Caton, Lena Cruz and Tony Sheldon to name a few. Advertising the show is easy as the name is Australian reknown and everyone knows the Priscilla Queen story. The trick is to let everyone know when to buy their tickets and that they can buy them at the Regent Theatre. Creating a stunt which emcombasses segments of the show would be a good communication tool to inform of ticket sales. Performing this stunt in 'real-time' would offer the widest exposure to the general public. Taking the bus from the movie named "Priscilla" and intentially breaking it down in peak hour traffic on Collins Street would be effective. This stunt will sell tickets because, the Regent Theatre is located on Collins Street and all the gridlocked commuters would recognise Priscilla the bus. Ticketek's contact details would be pasted all over the past. Not only would commuters see the stunt first hand, but the traffic congestion would make the evening news.