Daniel Lawley

Trade shows are considered bland and dull at the best of times. The thought of office supplies are just that, in a nutshell. The chances of my client, attracting attention to his stand by purely showcasing office supplies is slim.

My client wants to stand out from the crowd. What we want to do is appeal to the punters by luring them with their interests. We are in Vegas so things that come to mind are gambling, nightlife and showgirls and boys (don't worry about the fact that we are at a trade show, this is what they will all be doing afterwards).

A few things my client could do to ensure his stand attracts attention:
- Have a game of roulette going
-Have showgirls and boys handing out goodies
- Have music going (to entice those who like having a dance on the town)

It doesn’t matter that these ideas don’t have anything to do with office supplies. We just want to get people to the stand.