Social Media

by
Clayton Jones

Coca Cola is the most recognisable brand in the world. Every company on the planet would dream to have its brand known in every country across the globe regardless of social, religious, economic or geographical status. Over the years Coke has imbedded its brand name so well that just its trademarked names alone sell its products. Although Coke's advertsing expenditure is unprecendented, Coca Cola still advertise very effeciently. Social Media is starting to be accepted as a very effective way of targeting very specific target markets. Coca Cola has just launched its Second Life Virtual Reality Game sales promotion, which puts Coke's identity somewhere its compeditors arn't. Computer Game advertising expenditure in the states is almost as high as convential media advertising. Coke's energy drinks are all through EA sports interactive sports games. Back home in Australia, Coke runs a complete film competition off its website. Coke Films is a very 'You Tube' orrientated idea wherein entrants post their video entries and then view and comment on other entrants. This encorporation of all communication medium is what keeps Coca Cola market share all over the world.