carolyn pettis - trade shows

Office supplies are what one would say are a very “un-sexy” product to market and promote.
A trade show in Las Vegas, how do we stand out?
A bright, attention grabbing banner stand, with a catchy key phrase that turns people heads is one way to make your stand effective among the masses. It is also a very cost effective option.
Staff should be dressed in a like manner or in uniforms, looking professional, not daggy, but smart and bright. This gives the company a sense of symmetry and professionalism.
Make sure the personnel working are enthusiastic about their product. A happy and engaging person is more likely to make an impact on an interested customer.