Welcome, your assignment details are below

The case study topics are

direct mail
sales promotion
social media
trade shows
stunts
integrated marketing communication.

All relate to the umbrella term 'below the line' promotion. Each week we will look at a case study that demonstrates the use of one of the 'media options' and you will be required to post on this blog sometime during the week following the case study presentation your responses to the case study we have discussed.

Guidelines for your posts will be published here after each class each week.

Your responses to all six case studies will be worth 20% of your mark for Evaluate and recommend 'below the line' media options.

Any questions, leave a comment on this blog and I will respond.