Sales promotion is s series of activities and materials used to create sales of goods and services.
Reference:- www.frederiksamuel.com/blog/ad-dictionary/
Sales promotions are used for all goods and services, from everyday commodities such as milk and bread to high brow and more expensive products like plasma TV’s and sports cars.
A company promotes a service or product through a number of avenues. Sales promotions can be in the form of TV and radio advertising, free offers, outdoor or billboard advertising. Sales promotions are an effective way to advertise or promote a product or service. If a well structured public relations campaign supports the sales promotion, it’s likeliness to be successful is greatly enhanced.
A few examples of sales promotions include buy one get one free offers, buy two pairs of shoes and receive the second pair for half the price, loyalty programs ie: Flybuys.
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