The case studies will be presented in the first hour of class (so from 10am)on the following dates:
October 15 - 2 case studies - direct mail and sales promotion
November 5 - trade shows
November 12 - social media
November 19 - 2 case studies - stunts and integrated marketing communication (IMC)
You will be expected to contribute to the class discussion and then post your response to the blog comment I write after each class. You will have seven days to comment.
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