Define sales promotion and cite the reference for your definition. Giving at least one example, explain 1 its relationship to PR 2 the main reason it (as a media option) is used.
A sales promotion are stratergies used, apart from advertising, to market and sell a product. Examples include buy one get one free, an invitation to a launch of a new product or cash back.
The PR consultant must identify the target market and make that market aware of the item selling. Many decision must be made in process such as who and how to reach that market successfully with the product in mind.
Sales promotion is the use of value-added promotions to make a particular product stand out from its competitors. The promotion offers theh consumer an additional benefit at no additional cost. (Ref: Public Relations Manual, Tymson & Lazar)
Sales promotion could be used as part of a PR campaign to help convey a product/campaign theme, or to place the product in a more positive light in the eyes of the consumer.
For example, a supermarket is informing comsumers of the coming availability of summer fruits, using a campaign with a Hawaiian luau theme. A sales promotion could be used to help convey the campaign theme by offering the consumers who purchase fruit a chance to win a holiday to Hawaii.
As a media option, sales promotion is used because it puts a product or organisation in a more positive light. A product featuring a sales promotion is friendly and inviting, (sometimes even newsworthy)therefore is more likely to be purchased.
Sales promotion could also be described as an activity designed to promote sales of a product. This may include a PR campaign, Advertising campaign, and free giveaways.
Sales promotion is about action, and is commonly known as "Below The Line" promotion.
Sales promotion is used as it is an inviting and friendly way of promoting a product and getting it out there.
Sales promotions are a method that companies use to inform their consumers of future product lines.
Organisations use Public Relations Companies to design, and implement campaigns for their new products.
Example, Coke and their aggressive push into the energy drink market, and the Coca-Cola’s effort to take a market share of this lucrative market.
Sales Promotions are an opportunity for organisations to place themselves in the minds of the consumers, and forever engrain their logo, their slogan, or their products in the sub-consciousness of consumers.
Few companies have been able to achieve this, considering that Generation Y have very short attention spans, and less of an attraction to gimmicks.
Some examples of these companies are: the FlyBuys scheme at the supermarkets, Qantas Frequent Flyers, and others.
Although one company has accomplished this feat among almost every mind on this planet, McDonalds, their internal slogan being, “start them young and keep them forever.”
Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (www.marketingteacher.com)
Various forms of sales promotions can be used such as buy one, get one free and vouchers and coupons.
Organisations employ Public Relations teams to use their resources and contacts to promote and advertise a particular product.
If this can be done effectively, this method will save costs that would of been spent on advertising. Successful PR can develop a positive image of a product to the consumer that will last.
Sale promotion is an activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps etc.
For example, Live'N' Local music tour on 1st August 2007, it was a national initiative featuring hot Australian bands which Coke fully funds and co-produces.
Its concept is Coke's critics might have a point about the questionable health benefits of selling their products to teenagers but the icon's local operation deserves a rap for the way it is developing entertainment content and turning itself into a viable media and marketing channel on the way through.
It used music strategy to promote and engage customers in more depth.
Sales promotion is to use any technique or action that helps make a sale and increase the organisations revenue. It can be in the form of a coupon, premiums, product sampling, contests or trade shows.
When an organisation wants to promote their new products or services, sales promotions is one of the most effective ways to promote to their target markets with the implementation of a PR campaign.
An example, when you fly with Cathay Pacific, you will get Asia miles, using their Marco Polo card. This is an effective loyalty program with hundreds of thousands of users, when you fly you gain points; you can then use these points in exchange for a ticket. The aims of this promotion are to keep people flying with Cathay Pacific.
A sales promotion consists of all promotion activities other than advertising, personal selling and publicity. Market demand is stimulated through short-term incentives, which aim to increase the sales and profit of an enterprise (‘Principles of Business Studies’, R.P. Maheshwari, 1997).
Examples include buy-one-get-one-free offers and competitions, which aim to create excitement in a way that reflects positively on the product/service. They are relevant to PR in that they can be used as tactics to achieve sales and PR objectives, but the type of promotion must be consistent with the product/service’s desired image and target audience.
Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. http://www.knowthis.com/tutorials/principles-of-marketing/sales-promotion.htm
Sales promotion is a part of the 7P’s which PR in a business falls into. (Which was discussed by a teacher to me in one of my small business management classes).
Sales promotions are a fantastic way to establish a relationship with new clientele or to revive an existing one. They are used to bring the excitement into the product and entice the customer to purchase something even if they don’t need it.
Some examples of sales promotions are; price deal, loyalty rewards programs, price-pack deal, loss leader, free-standing insert just to name a few.
By Karine Pontoizeau Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity, with a reward as a consequence. (Knowthis.com, knowledge source for Marketing since 1998, www.knowthis.com, viewed 20th October 2007)
1. Sales promotion is more interrelated with Public Relations as it ensures the company has a strong public image. It is not about just one product but the brand as a whole. Eg: when loyalty programs/cards are used with free prizes as a consequence, the company is hoping that the consumer will be attached to the brand by the end of the program.
2. Sales promotion helps achieve various objectives at a time: builds product awareness, creates interest, provides information, encourages demand and strengthens the brand. Eg: the Nivea’s 30 days of Fashion & Beauty last September. By buying Nivea products the consumer could win prize through a contest on their website.
Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communications are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. (www.wikipedia.com)
Sales Promotion can be linked to PR as a tool to attract the attention of a specific target market, and is a tool to interact with that market. Sales Promotions are usually creative and go hand in hand with a specific theme or image a client wishes to present.
Sales Promotions can be used as a creative way to gain media coverge. Hairhouse Warehouse and Brazillian Butterfly are two companies that held sales promotions that involved the public auditioning to be the face of that specific brand. These are examples of sales promotions that initiated a large amoung of media attention.
Sales promotion is an activity used in the promotional mix that is fundamentally meant to invoke action. It is about stimulating customers to buy a product and focuses on encouraging them to purchase the product. (www.tutor2u.net/business/marketing/promotion_sales_promotion.asp, viewed 21st October 2007)
1.Sales promotion is used in PR to influence the public’s image of a company or brand. It is a tool used to gain a target markets attention, interest or loyalty to a particular company. Loyalty or frequent user cards such as Fly Buys do attract customers to stick to a particular store, brand and product by rewarding them for their purchases. Ultimately leading them to purchase or use a service more regularly in order to receive the bonuses.
2.The main reason that sales promotion is used as a media option is because it builds the awareness of a product, invites purchases and encourages a relationship between a new and an existing customer. Coupons are a sales promotion that persuades a customer to pre-purchase a certain amount of products before receiving anything in return.
Sales promotion is one of the four aspects of the promotional mix, employed to increase consumer demand, stimulate market demand or improve product availability. (http://en.wikipedia.org/wiki/Sales_promotion) An example of this is a magazine publisher offering six free issues of a magazine when a yearly subscription is purchased. This offer would potentially increase circulation (due to higher customer demand), provide a boost in income to the publisher, and possibly reach more potential customers (as they may receive subscription as a gift). It may also serve to increase the public’s awareness of the brand, which may be a company objective. It is a popular media option as it is relatively cheap; it does not require licences to run and is effective.
Sales Promotion Encompasses paid marketing communication activities to stimulate consumer purchases and dealer effectiveness. (http://www.prenhall.com/rm_student/html/glossary/s_gloss.html)
Public Relations Practioners, utilise these communications activities. An example of this would be Optus and Woolworths' latest christmas sales promotion. Whereby every customer that purchases optus mobile credit through a Woolworths owned store, can redeem a prize online. Optus and Woolworths are already steady business partners with Woolworths owned stores already offering customers a 10% discount on Optus recharge credit prices. This Christmas sales promotion is to drive sales of recharge credit in the months of november and december.
Sales Promotion strategys are widely used as they are a cheaper alternative to advertising and their results are very measurable.
Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communications are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
(http://en.wikipedia.org/wiki/Sales_promotion)
An example of this definition are magazines. Magazines with subscriptions and yearly subscriptions are a means of attracting consumers as well as the market. But not only subscriptions that provide product longevity, but magazines for the past 10 years, have used the idea of putting freebies with their magazines. Their issues that offer free mascara for fashion magazines, dvds for movie magazines and Game discs for video game magazines are just a few to mention. It was considered an incentive and it has worked and continues to do so for consumers and the improvement of product availability.
Sales promotion is s series of activities and materials used to create sales of goods and services - www.frederiksamuel.com/blog/ad-dictionary/
Sales promotion is crucial to the success of a product. Sales promotion is very helpful to a PR consultant, allowing them to attach rewards to a product gaining the product more exposure. A strong sales promotion campaign can be very beneficial to a products image.
Sales promotion is used to help establish a positive link between a product and the consumer. Sales promotion is generally also a more cost effective way of advertising for a product.
18 comments:
Bianca Lenzo
A sales promotion are stratergies used, apart from advertising, to market and sell a product. Examples include buy one get one free, an invitation to a launch of a new product or cash back.
The PR consultant must identify the target market and make that market aware of the item selling. Many decision must be made in process such as who and how to reach that market successfully with the product in mind.
Sales promotion is the use of value-added promotions to make a particular product stand out from its competitors. The promotion offers theh consumer an additional benefit at no additional cost. (Ref: Public Relations Manual, Tymson & Lazar)
Sales promotion could be used as part of a PR campaign to help convey a product/campaign theme, or to place the product in a more positive light in the eyes of the consumer.
For example, a supermarket is informing comsumers of the coming availability of summer fruits, using a campaign with a Hawaiian luau theme. A sales promotion could be used to help convey the campaign theme by offering the consumers who purchase fruit a chance to win a holiday to Hawaii.
As a media option, sales promotion is used because it puts a product or organisation in a more positive light. A product featuring a sales promotion is friendly and inviting, (sometimes even newsworthy)therefore is more likely to be purchased.
Alana Scarce - X0638258007
Sales promotions are promotional material that are used to market or sell a product.
They are aimed at a specific target market and should be original and creative.
Examples could be either be a buy one get one free offer or maybe bonus points or money off deals.
Sales promotions can be used as an advertising tool as well as in a PR campaign.
The PR person can use it, once they have established the target market to attract attention to a particular product and increase its sales.
It is a way of informing, reminding, and persuading the target audience about a particular product or service.
Mel Evans
Sales promotion could also be described as an activity designed to promote sales of a product. This may include a PR campaign, Advertising campaign, and free giveaways.
Sales promotion is about action, and is commonly known as "Below The Line" promotion.
Sales promotion is used as it is an inviting and friendly way of promoting a product and getting it out there.
Col Chan
Sales promotions are a method that companies use to inform their consumers of future product lines.
Organisations use Public Relations Companies to design, and implement campaigns for their new products.
Example, Coke and their aggressive push into the energy drink market, and the Coca-Cola’s effort to take a market share of this lucrative market.
Sales Promotions are an opportunity for organisations to place themselves in the minds of the consumers, and forever engrain their logo, their slogan, or their products in the sub-consciousness of consumers.
Few companies have been able to achieve this, considering that Generation Y have very short attention spans, and less of an attraction to gimmicks.
Some examples of these companies are: the FlyBuys scheme at the supermarkets, Qantas Frequent Flyers, and others.
Although one company has accomplished this feat among almost every mind on this planet, McDonalds, their internal slogan being, “start them young and keep them forever.”
Daniel Lawley
Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (www.marketingteacher.com)
Various forms of sales promotions can be used such as buy one, get one free and vouchers and coupons.
Organisations employ Public Relations teams to use their resources and contacts to promote and advertise a particular product.
If this can be done effectively, this method will save costs that would of been spent on advertising. Successful PR can develop a positive image of a product to the consumer that will last.
Kris
Sale promotion is an activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps etc.
For example, Live'N' Local music tour on 1st August 2007, it was a national initiative featuring hot Australian bands which Coke fully funds and co-produces.
Its concept is Coke's critics might have a point about the questionable health benefits of selling their products to teenagers but the icon's local operation deserves a rap for the way it is developing entertainment content and turning itself into a viable media and marketing channel on the way through.
It used music strategy to promote and engage customers in more depth.
Katie Wong -
Sales promotion is to use any technique or action that helps make a sale and increase the organisations revenue. It can be in the form of a coupon, premiums, product sampling, contests or trade shows.
When an organisation wants to promote their new products or services, sales promotions is one of the most effective ways to promote to their target markets with the implementation of a PR campaign.
An example, when you fly with Cathay Pacific, you will get Asia miles, using their Marco Polo card. This is an effective loyalty program with hundreds of thousands of users, when you fly you gain points; you can then use these points in exchange for a ticket. The aims of this promotion are to keep people flying with Cathay Pacific.
Bianca Festa
A sales promotion consists of all promotion activities other than advertising, personal selling and publicity. Market demand is stimulated through short-term incentives, which aim to increase the sales and profit of an enterprise (‘Principles of Business Studies’, R.P. Maheshwari, 1997).
Examples include buy-one-get-one-free offers and competitions, which aim to create excitement in a way that reflects positively on the product/service. They are relevant to PR in that they can be used as tactics to achieve sales and PR objectives, but the type of promotion must be consistent with the product/service’s desired image and target audience.
Samantha-Jayne Scriven
Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. http://www.knowthis.com/tutorials/principles-of-marketing/sales-promotion.htm
Sales promotion is a part of the 7P’s which PR in a business falls into. (Which was discussed by a teacher to me in one of my small business management classes).
Sales promotions are a fantastic way to establish a relationship with new clientele or to revive an existing one. They are used to bring the excitement into the product and entice the customer to purchase something even if they don’t need it.
Some examples of sales promotions are; price deal, loyalty rewards programs, price-pack deal, loss leader, free-standing insert just to name a few.
By Karine Pontoizeau
Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity, with a reward as a consequence. (Knowthis.com, knowledge source for Marketing since 1998, www.knowthis.com, viewed 20th October 2007)
1. Sales promotion is more interrelated with Public Relations as it ensures the company has a strong public image. It is not about just one product but the brand as a whole. Eg: when loyalty programs/cards are used with free prizes as a consequence, the company is hoping that the consumer will be attached to the brand by the end of the program.
2. Sales promotion helps achieve various objectives at a time: builds product awareness, creates interest, provides information, encourages demand and strengthens the brand. Eg: the Nivea’s 30 days of Fashion & Beauty last September. By buying Nivea products the consumer could win prize through a contest on their website.
By Gemma Harris
Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communications are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
(www.wikipedia.com)
Sales Promotion can be linked to PR as a tool to attract the attention of a specific target market, and is a tool to interact with that market. Sales Promotions are usually creative and go hand in hand with a specific theme or image a client wishes to present.
Sales Promotions can be used as a creative way to gain media coverge. Hairhouse Warehouse and Brazillian Butterfly are two companies that held sales promotions that involved the public auditioning to be the face of that specific brand. These are examples of sales promotions that initiated a large amoung of media attention.
Lauren Zammit
Sales promotion is an activity used in the promotional mix that is fundamentally meant to invoke action. It is about stimulating customers to buy a product and focuses on encouraging them to purchase the product. (www.tutor2u.net/business/marketing/promotion_sales_promotion.asp, viewed 21st October 2007)
1.Sales promotion is used in PR to influence the public’s image of a company or brand. It is a tool used to gain a target markets attention, interest or loyalty to a particular company. Loyalty or frequent user cards such as Fly Buys do attract customers to stick to a particular store, brand and product by rewarding them for their purchases. Ultimately leading them to purchase or use a service more regularly in order to receive the bonuses.
2.The main reason that sales promotion is used as a media option is because it builds the awareness of a product, invites purchases and encourages a relationship between a new and an existing customer. Coupons are a sales promotion that persuades a customer to pre-purchase a certain amount of products before receiving anything in return.
Linda Matthews
Sales promotion is one of the four aspects of the promotional mix, employed to increase consumer demand, stimulate market demand or improve product availability. (http://en.wikipedia.org/wiki/Sales_promotion) An example of this is a magazine publisher offering six free issues of a magazine when a yearly subscription is purchased. This offer would potentially increase circulation (due to higher customer demand), provide a boost in income to the publisher, and possibly reach more potential customers (as they may receive subscription as a gift). It may also serve to increase the public’s awareness of the brand, which may be a company objective. It is a popular media option as it is relatively cheap; it does not require licences to run and is effective.
Clayton Jones
Sales Promotion Encompasses paid marketing communication activities to stimulate consumer purchases and dealer effectiveness.
(http://www.prenhall.com/rm_student/html/glossary/s_gloss.html)
Public Relations Practioners, utilise these communications activities. An example of this would be Optus and Woolworths' latest christmas sales promotion. Whereby every customer that purchases optus mobile credit through a Woolworths owned store, can redeem a prize online.
Optus and Woolworths are already steady business partners with Woolworths owned stores already offering customers a 10% discount on Optus recharge credit prices. This Christmas sales promotion is to drive sales of recharge credit in the months of november and december.
Sales Promotion strategys are widely used as they are a cheaper alternative to advertising and their results are very measurable.
Bernard Wong
Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communications are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
(http://en.wikipedia.org/wiki/Sales_promotion)
An example of this definition are magazines. Magazines with subscriptions and yearly subscriptions are a means of attracting consumers as well as the market. But not only subscriptions that provide product longevity, but magazines for the past 10 years, have used the idea of putting freebies with their magazines. Their issues that offer free mascara for fashion magazines, dvds for movie magazines and Game discs for video game magazines are just a few to mention. It was considered an incentive and it has worked and continues to do so for consumers and the improvement of product availability.
Sales promotion is s series of activities and materials used to create sales of goods and services - www.frederiksamuel.com/blog/ad-dictionary/
Sales promotion is crucial to the success of a product. Sales promotion is very helpful to a PR consultant, allowing them to attach rewards to a product gaining the product more exposure. A strong sales promotion campaign can be very beneficial to a products image.
Sales promotion is used to help establish a positive link between a product and the consumer. Sales promotion is generally also a more cost effective way of advertising for a product.
Above by Luke Morris
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